Fernando Rosselot, Regional Director of PymeMad Maule, participated in the commemorative ceremony for ProChile's 51st anniversary, held at the Hotel Cumbres in Santiago.

The event, led by Ignacio Fernández, National Director of ProChile, served as an opportunity to present the 2025 export results—a year that set historical records—and outline the 2026 strategic planning for the international promotion of Chilean goods and services.

During the event, Fernández highlighted the institution's work in business matchmaking and placed special emphasis on the active participation of trade associations as key players in the export ecosystem. Additionally, a new digital platform was introduced, enabling companies to access updated information on international markets and ProChile's commercial offices worldwide.

"ProChile placed great emphasis on the participation of trade associations as something important and on preparing for future topics such as innovation," stated Rosselot after the meeting.

The ceremony also included the presentation of the narrative for the innovation ecosystem that ProChile is developing in collaboration with the Imagen de Chile Foundation, aimed at preparing Chilean companies for the future challenges of international trade.

Rosselot's participation in this event reaffirms PymeMad's commitment to strengthening the export capabilities of Chilean small and medium-sized forestry companies, leveraging the tools and networks provided by ProChile for their international growth.